A press conference was held at the Gran Cafè Motta in Zurich today to present “Parma: the genuine flavours of a Magnificent city”, an initiative in which Autogrill, in collaboration with Parma’s Chamber of Commerce, the Italian Chamber of Commerce in Switzerland and the Prosciutto di Parma and Parmigiano Reggiano consortia, is organizing a 2-month promotion (from 20th October to 20th December) of Parma specialities in 150 points of sale in Switzerland and Austria.
Taking part in the conference were Beat Grau, Managing Director Autogrill Switzerland, Cesare Azzali, CEO Parma Alimentare, Andrea Lotti, Director of the Italian Chamber of Commerce for Switzerland and Roberto Colombo, Operations & Marketing Director Autogrill Europe. Strong contingents of Italian and Swiss journalists were present.