From 30 November 2015 to 10 January 2016, for the third consecutive year, Autogrill and Coca-Cola HBC Italia support the activity of Croce Rossa Italiana by donating part of the proceeds from sales of the “Perfect Menu” and “Super Menu” available in, respectively, over 400 Acafès and snack bars and around 50 Spizzico in Italy. The fund raised will help promote sport for the children of needy families.
The new development this year is a smartphone application - “Red Break” – for creating and sending Coca-Cola digital Christmas cards. Purchasing the Perfect Menu or Super Menu will enable users to personalize greetings cards with their photos and messages by using the code on the receipt. The app will also make it possible to make a donation to the Italian Red Cross (via a banner).