HMSHost International is leading the way when it comes to using digital services to offer customers meaningful experiences. A commitment to improving customers’ experiences means taking a holistic approach to their journeys and seeing how each step can be improved by technology.

Food on demand is taking the world by storm by opening up restaurants and eating establishments to diners beyond the physical limitations of the buildings they occupy. As the world’s leading provider of food and beverage services for travellers, Autogrill® is always seeking new ways to make those precious moments to catch a bite to eat before boarding a plane or getting back on the road even more seamless and stress free.

Personalisation is synonymous with industry progress. Take, for example, the taxi industry. Whereas 20 years ago the service was homogenous – you hailed a generic-looking car on the street with no control over the nuances – now you have a fully personalised experience, as demonstrated by Uber, which allows you to choose everything from the pick-up time and car to the music you listen to on board. A similar shift has occurred in the dining industry, where every step is personalised.

Long gone are the days when all that motorway service stations, airports and train stations offered travellers was a refueling break between destinations. Around the world, travel venues are redefining what they can offer passengers and motorists in the way of a meaningful experience and, more often than not, they’re using digital technology to go about it.

Over the last decade or so, digital services have made it easier than ever to get what you want. You could be in the back of a car heading home after deciding the night is over and yet just a few taps away is the latest blockbuster, novel or album for you to enjoy en route. Technology makes this possible but our relationship with it is symbiotic: on-demand services have changed our consumer habits in such a way that whereas before they were mere gimmicks, now we rely on the convenience they provide without thinking.